The 2024 State of Startups in the Southeast report offers a comprehensive view of significant opportunities for private market investors seeking stability and growth. Data shows a maturing investment region fortified by targeted capital deployment, growing use of private credit, and evolving artificial intelligence applications. From state to state across the Southeast, sectors and strengths localize based on factors like higher education, state tax policies, and public-private partnerships. For investors, these nuances can provide valuable guidance for knowing where to find investment opportunities that align with their goals.
The Southeast saw $6.0 billion deployed in the first half of 2024, a 5% increase from the second half of 2023 but slightly down from the $6.3 billion deployed during the same period in 2023. Between 2018 and 2024 (projected), annual capital deployed increased 23%. This general stasis and careful growth is a positive indication for the Southeastern ecosystem after the volatility that characterized the years between 2019 and 2022. The Southeast continues to mature as a healthy innovation ecosystem for investors seeking interesting companies and sustainable, ongoing portfolio growth.
Median post-money valuations are reaching record highs, particularly in follow-on rounds, in keeping with the Southeastern trend toward a slower, more deliberate investment approach and focus on more mature startups. The trend shows funds rewarding proven traction as startups reach later funding stages with stronger metrics to prove scalable revenue models and robust operations.
Whereas the Southeast has traditionally been slower than other innovation markets in the U.S. to participate in follow-on rounds, the 2024 research shows the region ahead of the current pace. This finding does not indicate that the region is speeding up the time between funding rounds. It highlights its stability compared to the broader U.S. market.
Southeastern funds tend to embrace a steady approach to capital deployment, balancing growth with strong fundamentals. During the 'cheap capital' pandemic period, when Silicon Valley, New York, and other major innovation hubs rapidly deployed high amounts of capital, the Southeast maintained capital discipline. The stable pace and funding levels reinforce the reliability of the ecosystem and its resolute focus on growing companies that show evidence of operational efficiency and calculated growth trajectories.
Private credit and direct lending have risen notably in popularity and impact among private market funds. In the Southeast, private credit funds have surged by 400% since 2019, creating a robust alternative financing ecosystem. The asset class satisfies the need for non-dilutive growth capital for founders. For investors, private credit is a way to diversify their portfolios with assets that can provide a high degree of liquidity and flexibility.
Unsurprisingly, the data shows AI's shift from being a standalone product to a critical tool embedded in operations. Between 2019 and 2023, AI-related funding and valuations fluctuated widely but have begun to stabilize. The startups that are capturing funding and growing well are the ones that are integrating AI to optimize efficiency and innovation rather than relying solely on it as their value proposition.
The Southeast's startup ecosystem showcases diverse opportunities for founders and investors alike. Each state offers a set of unique characteristics and impacts on the region's growth. The State of Startups report highlights how vital each state's key sectors are to their resilience. In particular, steady and rebounding capital activity is coalescing in states with more SaaS, Healthcare, Fintech, and Biotech startups.
State-by-state performance insights are crucial for investors evaluating private market opportunities in the Southeast because they reveal the region's nuanced dynamics and help pinpoint where to allocate resources strategically. Understanding how specific states perform—such as which sectors dominate, where capital investment is rebounding, and where incubators and accelerators are catalyzing growth—allows investors to align their portfolios with emerging trends and localized strengths.
These localized insights allow investors to make informed decisions, tailoring their strategies to align with state-specific ecosystems while diversifying risk across the region. By leveraging this information, investors can identify where their capital will likely yield the best returns in the Southeast's private market landscape.
The Southeast offers a combination of stability, growth potential, and sector diversity. An increased focus on follow-on rounds and mature companies offers the potential for lower risk and higher scalability. Private credit is ushering in more participation in alternative financing models. AI integration has shifted from competitive advantage to table stakes for startups. Investors are more able than ever to find sectors, company maturity levels, asset classes, and other qualifications that align with their portfolio goals across the Southeast.
The 2024 data reinforces what we have begun to see over the past few years. The Southeast's resilience and measured approach to the innovation economy is positioning the region as an attractive ecosystem for intelligent, careful private market investors and high-potential startups.
Delve deeper into these trends and identify opportunities in the 2024 State of Startups in the Southeast report.
